Our Company
We play well with others.
VITALY was founded in 2000 with a clear mission to provide discriminating travelers with a new kind of authentic, personalized travel experience, while at the same time protecting them from the myriad of dubious tourist offerings flooding the market via the internet. Our goal is to open doors to open-minded visitors so they can experience la vera vita d'Italia.
Based in Florence, VITALY focuses its efforts on introducing travelers to its own treasure-filled region.
At the same time, with an eye to extending its personalized services throughout our country, VITALY constantly and attentively explores diverse cultural opportunities in order to share the best of each Italian region with its guests. With this goal in mind, VITALY diligently seeks out and collaborates with professionals who love to transmit their passion and enthusiasm for Italy.
Together we can strengthen the tourism industry so vital to Italy's economy; a sector challenged to welcome and satisfy an ever-increasing number of visitors with ever-expanding desires and interests.